NO artificial sweeteners (like Acesulfame Potassium, Aspartame, Saccharin, Sucralose), NO hard-to-understand ingredients (like sodium benzoate, sorbic acid, sodium nitrate, sodium sulfite, dipotassium phosphate, silicon dioxide, magnesium oxide, BHA + BHT), NO colors from artificial sources (like Blue #1 or #2, Red #3 or #40, Yellow #5 or #6), NO soy, NO MSG, NO gluten, NO sodium, NO GMOs.